About Us
Founded in 2025, the South East Asia & India Loyalty Association (SILA) works in collaboration with the Australian Loyalty Association (ALA) and the New Zealand Loyalty Association (NZLA). Together, these organisations represent the diverse interests of the loyalty industry across the Asia-Pacific region.
SILA provides a platform for localised thought leadership, education, and networking, empowering professionals and businesses to connect, learn, and grow within the loyalty ecosystem.
Our initiatives include:
- Loyalty Education Courses
- Asia Pacific Loyalty Awards
- Asia Pacific Loyalty Conference
- Annual Loyalty Insights Report
- Loyalty Marketplace
- News & Content Hub
5000+Members
Across APAC we have over 5,000+ members who range from CMOs, CCOs, Loyalty Managers and Marketing Directors, to those who work in Insights, Technology, CRM and Analytics.
