A Harvard Business Review study shows 77% of executives call loyalty a top strategic priority, yet only 49% say their programs are actually working. The problem is simple: most loyalty programs launch, then get stuck. Winning loyalty programs are constantly evolving. In our 2026 loyalty playbook, we...
Uncover global insights and trends from 8,350 shoppers and 1,700 retail industry decision-makers.
From the impact of AI agents, to shifting customer expectations, the world of retail is evolving faster than ever before. Salesforce has talked to thousands of global shoppers and retail industry insider...
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