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Advisory Board

Advisory Board

Our Advisory Board brings together a diverse group of senior leaders and innovators who represent the loyalty and customer engagement industry across the Asia-Pacific region.

Emilie Couton

Chief Executive Officer - 
Accor Plus

Accor Group

Chen Peng

Chief Executive Officer


Minden.ai - Singapore

Emily Ong

Director, Loyalty & CRM



Far East Hospitality 

Henry Christian

Head of Loyalty, Marketing, and Partnerships 


Metro - Singapore

Brendan Murphy

GM AUS/NZ


Zeta - Australia

Aaron Crowe

Head of Revenue APAC


Eagle Eye - Singapore

Laurent Billieres

VP APAC



Talon One - Singapore

Melinda Zhang

Vice President, Consumer Acquisition & Engagement


Mastercard - Singapore

Mark Ross-Smith

Chief Executive Officer 

Status Match

Bruno Araujo

Chief Executive Officer

Bonus Link

Thao Dang

Head of Digital Solutions


Prudential Vietnam

Join Our Advisory Board

​With deep expertise spanning retail, financial services, travel, technology and data, our Advisory Board provides invaluable insight and strategic guidance — helping ensure our events, education programs and research remain relevant, impactful and future-focused.

Their support helps us deliver meaningful connections, thought leadership and opportunities that advance the loyalty profession across the region.

Please complete the form if you'd like to apply for a position on the SILA Advisory Board.