Advisory Board
Our Advisory Board brings together a diverse group of senior leaders and innovators who represent the loyalty and customer engagement industry across the Asia-Pacific region.

Emilie Couton
Chief Executive Officer -
Accor Plus
Accor Group - Singapore

Chen Peng
Chief Executive Officer
Minden.ai - Singapore

Emily Ong
Director, Loyalty & CRM
Far East Hospitality - Singapore

Henry Christian
Head of Loyalty, Marketing, and Partnerships
Metro - Singapore

Brendan Murphy
GM AUS/NZ
Zeta - Singapore

Aaron Crowe
Head of Revenue APAC
Eagle Eye - Singapore

Laurent Billieres
VP APAC
Talon One - Singapore

Melinda Zhang
Vice President, Consumer Acquisition & Engagement
Mastercard - Singapore

Mark Ross-Smith
Chief Executive Officer
Status Match - Malaysia

Bruno Araujo
Chief Executive Officer
Bonus Link - Malaysia

Thao Dang
Head of Digital Solutions
Prudential Vietnam - Vietnam

Ngai Yuen Low
Managing Director
AEON 360
Join Our Advisory Board
With deep expertise spanning retail, financial services, travel, technology and data, our Advisory Board provides invaluable insight and strategic guidance — helping ensure our events, education programs and research remain relevant, impactful and future-focused.
Their support helps us deliver meaningful connections, thought leadership and opportunities that advance the loyalty profession across the region.
Please complete the form if you'd like to apply for a position on the SILA Advisory Board.


