Central Retail, part of Central Group - one of Asia’s largest retail conglomerates and owner of UK’s Selfridges - has partnered with Eagle Eye to launch ‘The 1 Vietnam’ loyalty program.
The initiative quickly gained traction, securing over 5.8 million members in just a few months by seamlessly blending member pricing, points and rewards across Central Retail’s extensive ecosystem of food and non-food brands.
This successful deployment highlights how Eagle Eye’s loyalty platform empowers retailers to unify multi-brand loyalty programs, manage gamified campaigns from one platform, and build a scaleable foundation for AI-driven customer personalisation.
You can read more about the Central Retail Vietnam partnership here.
